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(PUC-MG 2014) Read the following passage and choose the option which best completes each question, according to the text:

Bubblews pays users to use social network

           Social media startup Bubblews wants to revolutionize social networking by paying users to share their content. “It’s a new perspective on the social networking model,” said Arvind Dixit, the 26 year-old Bubblews CEO (Chief Executive Officer). “One of our fundamental beliefs is that when someone is providing a service to you, you should compensate them.” Bubblews is sharing a portion of its ad revenue with users, paying a penny for a like, view, or comment on its site. Payments are made to a ‘Bubblews bank’ and, after reaching $50, can be cashed out.
           At least one analyst thinks that the Bubblews model could shake things up in a social networking world dominated by titans like Facebook and Twitter. "The idea that social media users will continue to contribute to networks for free has a fixed limit, because most people have bills to pay and should, over time, favor sites that share profits with them over those that do not,” wrote Rob Enderle, principal analyst at tech research firm Enderle Group.
           Bubblews is encouraging people to share their passions in a minimum of 400 characters, supplemented by photos. Although in the last stage of testing up until now, the site has over 20 million visitors a month from more than 240 countries. Each post on Bubblews is known as a ‘bubble’, and the site uses a plus sign (+) instead of hashtags.
           Jason Zuccari, Bubblews president told FoxNews.com that the site has already had a positive financial impact on members of its user community. “People aren’t going to be able to quit their job, but it’s good to add things to their life that they never had before,” he said, using the example of a woman in the Philippines who was able to buy a refrigerator.

(http://www.foxnews.com. Acesso: 16/07/2014. Adaptado.)

1. The idea of paying users to share their content
a) has been prohibited.
b) has been largely used.
c) is extremely ineffective.
d) is something innovative.

2. How will Bubblews manage to pay users?
a) They will use part of the money received from advertising.
b) They plan to sell their company to Facebook or Twitter.
c) They have not been able to decide how to do it so far.
d) They are going to borrow part of the money from a bank.

3. What does Rob Enderle think about Bubblews?
a) It will probably not last as long as any other sites.
b) It will become bigger than Facebook or Twitter.
c) It may make things change in the social networking world.
d) It may be treated differently by other social networking sites.

4. The words up until now in “Although in the last stage of testing up until now” (paragraph 3) convey an idea of
a) place.
b) time.
c) finality.
d) conclusion.

5. According to Jason Zuccari, the performance of the site
 a) is really encouraging for some of its users.
b) has not had any impact for its users yet.
c) can help its users give up their jobs.
d) will eventually make its users very rich.

Resposta:
1. d
2, a
3, c
4. b
5. a